Founded by Edmund Bass in 1922, Rochester has become the premier manufacturer of the highest quality aromatic red cedar shoe trees & boot trees, quality leather protectors, shoe cleaners, shoe polishes, shoe creams, shoe stretchers, shoe horns and other shoe care accessories.

Every shoe tree is carefully crafted to achieve unrivaled fit and durability necessary to keep shoes looking new and comfortable for the lifetime of the shoe. Using Aromatic Red Cedar shoe trees is like putting the shoe “back on the last” at the end of the day. This restores the shape of the shoe to keep the fit and good looks.